Skip to main content

SCOOP: Multiplex Associations at loggerheads with the producers of Akshay Kumar's Bell Bottom over digital release plan June 24, 2021 at 10:00AM

Yesterday, Bollywood Hungama exclusively reported that the producers of Akshay Kumar's thriller, Bell Bottom have devised a strategy to bring Bell Bottom on Amazon Prime Video within 20 days of its theatrical release. In-fact, we heard, the makers are toying with the idea of maintaining a window of 14 to 17 days. As the news went live, the exhibition sector began to discuss the fall out of the plan of team Bell Bottom.

SCOOP: Multiplex Associations at loggerheads with the producers of Akshay Kumar's Bell Bottom over digital release plan

"We have been speaking to the team of Bell Bottom regarding the terms of release. While we understand that the producers are taking a risk, they need to realise that cinema halls are bleeding the most. How and why will the audience come to watch a film on the big screen, if it's premiering on OTT in 2 weeks?," an exhibitor told Bollywood Hungama on anonymity. 

While the single screens are open with this idea, the national multiplex chains meanwhile are not bending down to the terms of Bell Bottom team. A trade source informed Bollywood Hungama, "The multiplex associations are against the idea of film releasing on OTT within 20 days. They are holding their ground asking the makers to ensure a gap of at least 28 days. If the makers take steps otherwise, the national chains wouldn't release Bell Bottom across their screens. They feel it's unfair and will set a wrong precedent for all upcoming releases. The multiplex owners agreeing to this would mean, the entire slate of forthcoming releases would also release on digital platforms within 2 to 3 weeks, meaning a solid loss of revenue for the cinema owners."

The national chains and Bhagnani's are constantly bargaining on the release plans - ranging from sharing of revenue terms to theatrical release window. At the moment, the national chains are against screening Bell Bottom if the makers are looking at an early digital release. Bollywood Hungama will continue to bring the behind the scenes action between team Bell Bottom and the National Multiplex Chains.

Also Read: Akshay Kumar’s Bell Bottom to premiere on Amazon Prime Video on THIS date?



from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/3zVAgLc
via
Labels:

Comments

Post a Comment

Popular posts from this blog

Sonu Sood’s character gets larger-than-life upgrade in Kandireega sequel after his philanthropic work September 28, 2020 at 05:22PM

Actor Sonu Sood is back to work. After spending the lockdown by helping the migrants and daily wage workers, the actor has landed in Hyderabad for the sequel of the Telugu film, Kandireega. The actor, who began work on Monday, September 28, has seen an upgrade in his character. After seeing his philanthropic work over the last six months, the makers of the film decided to make his character larger-than-life. The makers reportedly had completed 80 percent of the film but Sonu revealed to a daily that after his work, they decided to make changes in the character. He started work on Monday with all new dialogues. He will be in Hyderabad for a week before coming back to Mumbai to resume the shoot of Prithviraj on October 7 or 8. He has a few ad shoots that he plans to film in the evenings. Sonu Sood will be working double shifts in order to complete his schedule. ALSO READ: Sonu Sood reveals why he walked out of Kangana Ranaut’s Manikarnika from Latest Bollywood News | Hindi Movie...
Post a Comment
Read more

SCOOP: Filmfare Awards, Screen Awards, Zee Cine Awards won't take place next year? November 25, 2020 at 11:19AM

The beginning of a new year brings a lot of positivity and hope, and also ushers in the awards season. However, 2021 might be an exception in this regard. The Coronavirus pandemic has led to a lot of change in the status quo of all fields and Bollywood is no exception. With the disease still not in control, the battle against the virus will continue in 2021 as well. And this would mean the awards ceremony, televised to a million viewers globally, might not happen at all. A source claims, “The major award shows like Filmfare Awards, Screen Awards, Zee Cine Awards etc might not take place in 2021. These ceremonies involve celebrities from all walks of lives congregating in huge numbers at a particular venue. In times of social distancing, that won’t be a practical thing to do. And most importantly, there have hardly been any releases in 2020. After March 13, there has been no major release in the post-lockdown period. Only Suraj Pe Mangal Bhari released in this season and a couple of ...
Post a Comment
Read more

All crowd scenes & action scenes in Bhansali’s Alia Bhatt starrer Gangubai Kathiawadi pushed forward November 26, 2020 at 11:14AM

The shooting of  Gangubai Kathiawadi  is on full-swing at Film City where a massive set had been erected six months ago. Miraculously the set remained intact through rain and sunshine. “SLB plans to continue shooting throughout November. But all the sequences involving large crowds have been pushed to later. Right now the director is shooting scenes with Alia Bhatt and her co-star Shantanu Maheshwari,” informs a source close to the project. Apparently, there are several action scenes waiting for the director’s attention. These have been postponed until the Covid-19 situation gets better. Also Read:  Gangubai Kathiawadi: Alia Bhatt resumes shooting of Sanjay Leela Bhansali’s next, 50-member team handpicked for the schedule from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/2V2mWll via
Post a Comment
Read more