Only 18 days to go for the release of Farhan Akhtar’s Toofaan and no signs of any promotions as yet June 28, 2021 at 12:00PM

Farhan Akhtar has proved his worth not just as a director but also as an actor, producer and filmmaker. As an actor, his career got a boost with Bhaag Milkha Bhaag (2013), directed by Rakeysh Omprakash Mehra. The biopic of Milkha Singh managed to collect more than Rs. 100 crores at the box office. Hence, when Rakeysh Omprakash Mehra and Farhan Akhtar joined hands once again for Toofaan, it led to considerable excitement. While Bhaag Milkha Bhaag featured Farhan just as an actor, for Toofaan, he decided to step in as a co-producer as well, along with his partner Ritesh Sidhwani.

Only 18 days to go for the release of Farhan Akhtar’s Toofaan and no signs of any promotions as yet

The sports film was all set to release on May 21 on Amazon Prime Video. However, in the first week of May, Farhan Akhtar announced that the makers have decided to postpone the film due to the deadly second wave of Covid-19 that was leading to extreme loss of lives in the country. Then on June 16, Toofaan’s July 16 release date was unveiled. Surprisingly, 18 days are left for the film to premiere on Amazon and till now, there’s no sign of promotions.

A trade expert says, “We can understand it’s a digital film. But even for such a movie, 3 weeks of promotional period is ideal. Hence, it’s bewildering why Toofaan’s promotions have not started as yet. Interestingly, Farhan Akhtar and Ritesh Sidhwani’s Excel Entertainment earlier this year released Hello Charlie on Amazon Prime Video, on April 9. Its trailer announcement was made 19 days before and the trailer was unveiled 18 days before its premiere online. Since it was a small film, this strategy was understandable. But Toofaan is a biggie and needs time to reach out to people. Also, it has a couple of tracks like 'Jo Tum Aa Gaye', 'Todun Taak', 'Star Hai Tu', etc. These songs also need to go out.”

A source tells us, “It is said that the real reason why Toofaan was pushed ahead was that Amazon wanted to renegotiate the financials with producers Farhan Akhtar, Ritesh Sidhwani and Rakeysh Omprakash Mehra. Hence the decision was taken to release on July 16.”

The source continues, “So it’s possible that since the deal has been signed at a lower amount, they don’t want to go all out with the promotions. Or maybe, the makers and Amazon are supremely confident and are sure that the product would do the talking. We’ll get to know once we see the film on July 16.”

An industry insider however rubbishes this notion, “Didn’t Sherni’s trailer release 16 days before its Amazon Prime premiere? Also, the teaser of Toofaan has been out. So audiences already know what the film is all about. I am sure before the weekend, Toofaan’s trailer will be released and the time period will be more than enough to create hype and awareness about the film. Viewers will be eager to see what Farhan Akhtar and Rakeysh Omprakash Mehra have to offer this time, after the much-loved film Bhaag Milkha Bhaag.”

Besides Farhan Akhtar, Toofaan also stars Mrunal Thakur, Paresh Rawal, Supriya Pathak Kapur, Hussain Dalal, Mohan Agashe and Darshan Kumaar.

NOTE: Post this article going live on Bollywood Hungama. Amazon Prime Video shared an announcement about the trailer release of Toofaan scheduled for June 30. Along with this, Amazon Prime Video also shared new posters of the film.

Also Read: Farhan Akhtar starrer Toofaan to premiere on Amazon Prime Video on July 16

from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/3hcj5wv
via

Sushant Singh Rajput's father K K Singh meets Nitish Kumar, sets tongues wagging September 30, 2020 at 05:03PM

Is Sushant Singh Rajput’s father K K Singh planning to join Bihar politics? The grieving patriarch’s Wednesday rendezvous with Bihar’s chief minister Nitish Kumar has triggered off much speculation in Bihar about a possible alliance. A source close to the Bihar chief minister tells this writer, “We can’t say anything definite at the moment. We can’t rule out Sushant’s father joining hands with Nitishji. Their meeting went well and Mr Singh went away happily. What lies ahead we will soon know.” With the case against Rhea Chakraborty weakening by the day, politics seems to be a sturdy diversion for Sushant’s grieving father. We can only wait and watch for further developments. Also Read: Sushant Singh Rajput Death Case: No signs of murder so far, confirms CFSL scientist from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/33g2dPF via

Tandav controversy: Supreme Court refuses to grant protection from arrest to makers; says freedom of speech is not absolute January 27, 2021 at 04:37PM

On Wednesday while hearing pleas seeking stay on FIRs against actors and producers of the web series Tandav , the Supreme Court said that freedom of speech is not absolute. A bench headed by Ashok Bhushan said that the petitioners should go to the high courts to seek quashing of these cases. The court also refused to grant protection from arrest to the makers of Tandav against whom FIRs have been filed. The case was heard by a bench of justices Ashok Bhushan, RS Reddy and MR Shah. Senior advocates Fali S Nariman, Mukul Rohatgi and Siddharth Luthra cited the recent judgement of the top court in Arnab Goswami's case during the hearing. "Is this way liberty should be protected in the country and FIRs are being filed across the country," Luthra said adding that the director of the web series, Ali Abbas Zafar, is being harassed. "Your right to freedom of speech is not absolute. You cannot play the role of character that hurts the sentiments of a community," the b...

Paresh Rawal replaces Rishi Kapoor and resumes shoot for Sharmaji Namkeen June 30, 2021 at 04:06PM

As the Maharashtra government announced some ease in lockdown restrictions, many films have resumed their shoots. Late actor Rishi Kapoor's last film Sharmaji Namkeen has also gone on floors. Rishi played the central character in the movie and passed away on April 30, last year. His remaining portions of the film were taken over by veteran actor Paresh Rawal. Paresh Rawal started shooting for the remaining portions in March this year. However, with the second wave of the novel coronavirus, the shoot came to a halt again. According to a daily, Paresh Rawal has resumed the shoot for an important sequence at a school in Goregaon, Mumbai which also features Juhi Chawla and Satish Kaushik. The team along with Paresh Rawal will shoot for a week-long schedule, after which the movie will wrap up and go for the post-production process. The makers are hoping to release the film on Rishi Kapoor’s birth anniversary on September 4. Helmed by Hitesh Bhatia Sharmaji Namkeen revolves around ...

New Movie Download

Search This Blog