Skip to main content

Netflix shells out whopping Rs. 70 cr to acquire Janhvi Kapoor starrer Gunjan Saxena: The Kargil Girl June 24, 2020 at 01:25PM

The Coronavirus pandemic that has sent the world into a lockdown and has caused economies to spiral out of control. Back home in India, the film industry has taken a massive hit with film production and theatres being shut down. However, filmmakers are now looking at various OTT platforms to release their ventures without delay. After the Amitabh Bachchan – Ayushmann Khurrana starrer Gulabo Sitabo was released on a streaming site, the Janhvi Kapoor starrer Gunjan Saxena: The Kargil Girl is the next big ticket Bollywood entertainer to take this route. Interestingly, this strategy of opting for an OTT release over a conventional theatrical release seems to be paying off for the filmmakers. In fact, reports suggest that Netflix has shelled out a staggering Rs. 70 cr to acquire the Janhvi Kapoor starrer.

Netflix shells out whopping Rs. 70 cr to acquire Janhvi Kapoor starrer Gunjan Saxena: The Kargil Girl

Talking about the same a well-placed industry source says, “Gulabo Sitabo was acquired for around Rs. 65 cr, and when it comes to the Janhvi Kapoor film, Gunjan Saxena: The Kargil Girl has been one of the most talked about and keenly anticipated releases of 2020. Now given the hype surrounding the film, and the fact that it is sure to tug the patriotic stings within your heart, it comes as no surprise that Netflix coughed up Rs. 70 cr to acquire the venture.” Further talking about how profitable this sale was to the makers of the film, the source continues, “Like in the case of Gulabo Sitabo, the sum paid by the OTT platform is much higher than the production value. As for Gunjan Saxena: The Kargil Girl, the cost of production is estimated to be between Rs. 25-30 cr, as against the Rs. 70 cr being earned from its sale. Now thanks to this, Karan Johar stands to make a neat profit even before the film hits screens.”

While the source clearly states that filmmakers are making the best use of OTT platforms to gain an upper hand when it comes to earning from the sale of a film’s digital rights, it still remains to be seen whether OTT platforms like Netflix and Amazon revise their acquisition strategies’ during the pandemic.

Also Read: Gunjan Saxena is all praises for Janhvi Kapoor and Sharan Sharma



from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/3fQZGih
via
Labels:

Comments

Post a Comment

Popular posts from this blog

Mariah Carey's Magical Christmas Special (Trailer) https://ift.tt/3mhB6Ld Faced with a holiday cheer crisis, the North Pole knows there's only one person who can save the day: Santa's great friend Mariah Carey. The Queen of Christmas creates a fabulous and star-studded spectacular to make the whole world merry! (Source) Watch: 480p, 720p, 1080p Download: 480p, 720p, 1080p https://ift.tt/2V8YY7R November 27, 2020 at 09:30PM November 27, 2020 at 09:30PM HD-Trailers.net (HDTN) https://ift.tt/1eIbYG1

Faced with a holiday cheer crisis, the North Pole knows there's only one person who can save the day: Santa's great friend Mariah Carey. The Queen of Christmas creates a fabulous and star-studded spectacular to make the whole world merry! ( Source ) Watch : 480p , 720p , 1080p Download : 480p , 720p , 1080p from HD-Trailers.net (HDTN) https://ift.tt/3mhB6Ld via https://ift.tt/3mhB6Ld Faced with a holiday cheer crisis, the North Pole knows there's only one person who can save the day: Santa's great friend Mariah Carey. The Queen of Christmas creates a fabulous and star-studded spectacular to make the whole world merry! ( Source ) Watch : 480p , 720p , 1080p Download : 480p , 720p , 1080p https://ift.tt/2V8YY7R November 27, 2020 at 09:30PM HD-Trailers.net (HDTN) https://ift.tt/1eIbYG1
Post a Comment
Read more

Irrfan Khan to be seen on the silver screen in 2021 with the release of The Song of Scorpions December 28, 2020 at 07:02PM

Actor Irrfan Khan, who passed away in April this year, will be seen on the silver screen for one last time in 2021. The actor's last film titled The Song of Scorpions will release in theatres next year. The Song of Scorpions was first premiered in 2017 at the Locarno Film Festival in Switzerland. Written and directed by Anup Singh, the film will be released in early 2021. Abhishek Pathak, producer and director at Panorama Spotlight, in a statement said, "We will be offering this film to the audiences as a tribute to the beloved star of Indian cinema. The era of cinema in India and abroad has benefitted from his acting prowess and we're happy to have canvassed his swansong." Irrfan's son Babil Khan shared the film's motion poster on Instagram and wrote, "One more time, perhaps not the last. #thesongofscorpions (sic)."   View this post on Instagram   A post shared by Babil (@babil.i.k) The Song of Scorpio...
Post a Comment
Read more

The city of Patna boycotts Salman Khan over actor's suicide June 23, 2020 at 10:50AM

Patna-born Bollywood star Sushant Singh Rajput has attained a much larger stardom after his sudden and shocking suicide on June 14, than before. While his death has triggered off a massive outrage against the spirit of nepotism that prevails in Mumbai’s film industry, the ramifications of the tragedy can be felt and heard far and wide across India. In Patna, the capital city of Bihar where Rajput was born, the people have taken a vow to ban superstar Salman Khan, filmmaker Karan Johar and actress Alia Bhatt as these are seen to be emblems of the clannish culture in Mumbai that prevented Sushant Singh Rajput from realizing his full potential in Hindi cinema. Since Sunday Bihar has been plunged into a state of relentless grief and anger over the death of their star-son Rajput who ended his life at the age of 34, allegedly because of what has come to be known as the ‘nepo(tism) gang’ in Mumbai. On Thursday hordes of young Rajput fans in Patna marched to Salman Khan’s Being Human clothes...
Post a Comment
Read more