Skip to main content

Netflix shells out whopping Rs. 70 cr to acquire Janhvi Kapoor starrer Gunjan Saxena: The Kargil Girl June 24, 2020 at 01:25PM

The Coronavirus pandemic that has sent the world into a lockdown and has caused economies to spiral out of control. Back home in India, the film industry has taken a massive hit with film production and theatres being shut down. However, filmmakers are now looking at various OTT platforms to release their ventures without delay. After the Amitabh Bachchan – Ayushmann Khurrana starrer Gulabo Sitabo was released on a streaming site, the Janhvi Kapoor starrer Gunjan Saxena: The Kargil Girl is the next big ticket Bollywood entertainer to take this route. Interestingly, this strategy of opting for an OTT release over a conventional theatrical release seems to be paying off for the filmmakers. In fact, reports suggest that Netflix has shelled out a staggering Rs. 70 cr to acquire the Janhvi Kapoor starrer.

Netflix shells out whopping Rs. 70 cr to acquire Janhvi Kapoor starrer Gunjan Saxena: The Kargil Girl

Talking about the same a well-placed industry source says, “Gulabo Sitabo was acquired for around Rs. 65 cr, and when it comes to the Janhvi Kapoor film, Gunjan Saxena: The Kargil Girl has been one of the most talked about and keenly anticipated releases of 2020. Now given the hype surrounding the film, and the fact that it is sure to tug the patriotic stings within your heart, it comes as no surprise that Netflix coughed up Rs. 70 cr to acquire the venture.” Further talking about how profitable this sale was to the makers of the film, the source continues, “Like in the case of Gulabo Sitabo, the sum paid by the OTT platform is much higher than the production value. As for Gunjan Saxena: The Kargil Girl, the cost of production is estimated to be between Rs. 25-30 cr, as against the Rs. 70 cr being earned from its sale. Now thanks to this, Karan Johar stands to make a neat profit even before the film hits screens.”

While the source clearly states that filmmakers are making the best use of OTT platforms to gain an upper hand when it comes to earning from the sale of a film’s digital rights, it still remains to be seen whether OTT platforms like Netflix and Amazon revise their acquisition strategies’ during the pandemic.

Also Read: Gunjan Saxena is all praises for Janhvi Kapoor and Sharan Sharma



from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/3fQZGih
via
Labels:

Comments

Post a Comment

Popular posts from this blog

Sushant Singh Rajput's father K K Singh meets Nitish Kumar, sets tongues wagging September 30, 2020 at 05:03PM

Is Sushant Singh Rajput’s father K K Singh planning to join Bihar politics? The grieving patriarch’s Wednesday rendezvous with Bihar’s chief minister Nitish Kumar has triggered off much speculation in Bihar about a possible alliance. A source close to the Bihar chief minister tells this writer, “We can’t say anything definite at the moment. We can’t rule out Sushant’s father joining hands with Nitishji. Their meeting went well and Mr Singh went away happily. What lies ahead we will soon know.” With the case against Rhea Chakraborty weakening by the day, politics seems to be a sturdy diversion for Sushant’s grieving father. We can only wait and watch for further developments. Also Read:  Sushant Singh Rajput Death Case: No signs of murder so far, confirms CFSL scientist from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/33g2dPF via
Post a Comment
Read more

Paresh Rawal replaces Rishi Kapoor and resumes shoot for Sharmaji Namkeen June 30, 2021 at 04:06PM

As the Maharashtra government announced some ease in lockdown restrictions, many films have resumed their shoots. Late actor Rishi Kapoor's last film Sharmaji Namkeen has also gone on floors. Rishi played the central character in the movie and passed away on April 30, last year. His remaining portions of the film were taken over by veteran actor Paresh Rawal. Paresh Rawal started shooting for the remaining portions in March this year. However, with the second wave of the novel coronavirus, the shoot came to a halt again. According to a daily, Paresh Rawal has resumed the shoot for an important sequence at a school in Goregaon, Mumbai which also features Juhi Chawla and Satish Kaushik. The team along with Paresh Rawal will shoot for a week-long schedule, after which the movie will wrap up and go for the post-production process. The makers are hoping to release the film on Rishi Kapoor’s birth anniversary on September 4. Helmed by Hitesh Bhatia Sharmaji Namkeen revolves around ...
Post a Comment
Read more

Tiger Shroff reveals the name of his favourite actress; and no it’s not Disha Patani! July 28, 2021 at 09:12PM

Tiger Shroff is a classic action hero, dancer, and martial arts expert. He made way into people's hearts with his debut film Heropant i and there has been no looking back for the actor ever since. He gave some amazing hits with movies like Baaghi, Munna Michael, Baaghi 2, Student of the Year 2, War, and Baaghi 3 . The 31-year-old actor loves to interact with his fans and arranged an "Ask Me Anything” session on his Instagram to answer their questions. He answered all the questions asked by his fans patiently. One of his fans asked him about the name of his most favourite actress, to which the Baaghi actor replied "Madhuri Dixit Ma’am". The actress herself being a great dancer has always applauded Tiger for his great moves and dancing skills. The actor too had never left a chance to stun his idol with his amazing dance moves. Tiger Shroff has Baaghi 4, Heropanti 2, Rambo, and Ganapath in his pipeline. Also Read : Ten Colour Productions creates an ad film with ...
Post a Comment
Read more