Skip to main content

YRF to produce content for OTT and launch its own OTT platform? May 26, 2021 at 03:17PM

Over the past year, the OTT market has seen a sharp increase in viewership with the Covid-19 lockdown leaving the audience with no other entertainment source. With the pandemic still raging, although certain locations have seen theatres resume business, OTT platforms that saw an increase in subscribers continue to enjoy a stable stream of viewers hungry for entertainment. Given this sudden and forced change in terms of content consumption, a number of filmmakers have been opting to release their films on OTT platforms. Now, we hear that one of India’s largest Bollywood production houses Yash Raj Films, led by Aditya Chopra is also contemplating launching their very own OTT channel.

YRF to produce content for OTT and launch its own OTT platform?

“OTT platforms have become the go to choice for the audience during the pandemic. In fact, almost all such streaming platforms have seen a marked increase in subscribers since the pandemic hit, and now with no signs of slowing down, OTT has fast become the most viable option not only for viewers but for filmmakers as well,” explains a well-placed trade source. Further talking about Aditya Chopra venturing into the OTT market, the source continues, “Aditya Chopra heads one of the biggest production houses in India and for him venturing into the OTT domain is not an easy decision. There are a lot of factors that need to be considered, from future content on the channel to acquisition to re-negotiating deals for content that have already been locked with other established OTT players.”

Ask the source whether any confirmed news of YRF’s OTT platform will be available in the near future and he adds, “Knowing Adi, he will definitely plan on making it big. So if he does decide on launching an OTT platform there will definitely be a big announcement. But at the moment one cannot really say with absolute certainty that Aditya will foray into this market. Yes, he is contemplating it, but nothing is a surety.”

Besides this the source also tells us that Aditya Chopra is also contemplating on producing content for the OTT platform. “Apart from launching their own OTT platform Aditya is looking at developing short format and long format content for OTT. The film division will obviously still be there but along with that OTT content will also be developed as a whole business model. This isn’t a small move so Adi will definitely weigh out the pros and cons of such a move before taking a decision.” Talking about OTT content production, the source continues, “OTT content and theatrical film content are very different, so it will quite literally be a different vertical at YRF. Given this, it not only is a move to capture a new market but will also entail immense investment within YRF itself.”

Also Read: Aditya Chopra donates the entire budget of YRF50 celebration for COVID relief in India



from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/3ukVdvm
via
Labels:

Comments

Post a Comment

Popular posts from this blog

Sushant Singh Rajput's father K K Singh meets Nitish Kumar, sets tongues wagging September 30, 2020 at 05:03PM

Is Sushant Singh Rajput’s father K K Singh planning to join Bihar politics? The grieving patriarch’s Wednesday rendezvous with Bihar’s chief minister Nitish Kumar has triggered off much speculation in Bihar about a possible alliance. A source close to the Bihar chief minister tells this writer, “We can’t say anything definite at the moment. We can’t rule out Sushant’s father joining hands with Nitishji. Their meeting went well and Mr Singh went away happily. What lies ahead we will soon know.” With the case against Rhea Chakraborty weakening by the day, politics seems to be a sturdy diversion for Sushant’s grieving father. We can only wait and watch for further developments. Also Read:  Sushant Singh Rajput Death Case: No signs of murder so far, confirms CFSL scientist from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/33g2dPF via
Post a Comment
Read more

Paresh Rawal replaces Rishi Kapoor and resumes shoot for Sharmaji Namkeen June 30, 2021 at 04:06PM

As the Maharashtra government announced some ease in lockdown restrictions, many films have resumed their shoots. Late actor Rishi Kapoor's last film Sharmaji Namkeen has also gone on floors. Rishi played the central character in the movie and passed away on April 30, last year. His remaining portions of the film were taken over by veteran actor Paresh Rawal. Paresh Rawal started shooting for the remaining portions in March this year. However, with the second wave of the novel coronavirus, the shoot came to a halt again. According to a daily, Paresh Rawal has resumed the shoot for an important sequence at a school in Goregaon, Mumbai which also features Juhi Chawla and Satish Kaushik. The team along with Paresh Rawal will shoot for a week-long schedule, after which the movie will wrap up and go for the post-production process. The makers are hoping to release the film on Rishi Kapoor’s birth anniversary on September 4. Helmed by Hitesh Bhatia Sharmaji Namkeen revolves around ...
Post a Comment
Read more

Sushant Singh Rajput case: Four key witnesses lay out details of what happened hours before the actor’s demise August 29, 2020 at 12:33PM

The CBI is currently investigating the death of actor Sushant Singh Rajput. The investigating agency has been trying to piece together the events that transpired hours before the actor's unfortunate demise. Four key witnesses have described how the actor spent the last few hours. All the four witnesses lived with the actor in his Bandra apartment. The witnesses are: Siddharth Pithani (flat mate), Neeraj (house help), Keshav (cook) and housekeeper Deepesh Sawant. All four told the CBI that on the night of June 13, Sushant spent his time alone in his room. Deepesh Sawant was the first person to wake up on June 14. He told the investigating officers that on the night of 13th, Sushant refused to have dinner and asked for a mango shake. The next day Sawant woke up at 5.30 am and an hour later after his morning rituals he went up to the actor's room as usual. When Sawant went to the room, he saw that the actor was up and asked him if he would like to have his breakfast and tea, wh...
Post a Comment
Read more